Anders Bally is CEO and founder of Sentifi. Based in Switzerland he has co-built a number of companies in the areas Asset Management, Private Equity, Software and Social Media since 1992. After 8 years in pioneering environmental fund management he earned a PhD analyzing influence of environmental stakeholders on Shareholder Value. After exiting with a software company to SAP, he returned to stakeholder influencing again and founded Sentifi in 2012. Sentifi’s vision is to build the largest eco-system of crowd-intelligence globally for the financial markets by structuring billions of unstructured data from stakeholders of listed companies, commodities and currencies.
Social Listening & Financial Crowd-Intelligence
In the early 90’s, the majority of financial market participants used news mainly from services like Bloomberg and Reuters to inform themselves. 20 years later, they still do. During the same period, our society went through a communication paradigm shift. Today more than 2 billion people walk around with mobile devices and communicate what they see and think on social media. These billions of voices, when structured, can generate insights which can help investors make better investment decisions. This presentation will touch on how Sentifi structures and delivers these insights, providing an information advantage for media platforms globally.