Varsha PS is pursuing a PhD in General Management from Visvesvaraya Technological University and working as Assistant Professor in Alliance School of Business- Alliance University, Bangalore. She also studied EEP 2 programs at IIMB and has completed a Short Term Course on Research Analytics at IIT – Kharagapur. Her research interests are in Social Network Analysis using NodeXL software, marketing research on customer focus and performing empirical research in Marketing.