Tsoumari

PhD (summa cum laude) in pragmatics/semantics, NLP, corpus linguistics, translation – Aristotle University of Thessaloniki, Greece; MA in Translation – University of Surrey, UK; University degree in English Language & Literature – Aristotle University of Thessaloniki, Greece. Mara is Research Fellow at the Language & Graphic Communication Lab, Department of Multimedia & Graphic Arts, Cyprus University of Technology. She has designed an annotation tool for parallel corpora, has been a translator/editor for many years, and worked at the Financial Times, London. She taught translation courses in public & private university institutions. She has experience in marketing & communication.

PRESENTATION ABSTRACT

Brand and Product Insights via Review Text Analytics and Reviewer Profiling
Discover the business value in customer reviews that is built on the features, tech specs, or other product items discussed in a comment/review. SentiGeek will also highlight the new perspective offered in customer persona profiling by the combination of reviewers’ profiles and business insights based on aspects of brands and products. Finally, SentiGeek will shed light into prediction based on text analytics data.