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  • +(44)1895 256484
  • info@unicom.co.uk

Conference Chair: David Chan, Cass Business School. 

As a result of the growing number and variety of connected devices, the day is fast approaching when most work, play and commerce will have a digital dimension.  So the time has come for those organisations willing to take advantage of technology to add a digital dimension to customer experiences, and enhance engagement across any device.  They can also turn the data generated by these devices into meaningful insights and quickly and effectively use this data for competitive advantage.  The ability to master this feedback will be a key differentiator in enabling enterprises on the digital transformation journey, to reshape and gain a leading market position.

To support the enterprise’s transformation, organisations will need to develop agile and innovative capabilities as well as further industrialising IT by exploiting emerging cloud services, automation and building on the foundation of established methods, processes and services. 

The thought leaders, experts and speakers at this event will provide valuable insights into how an organisation approaches and manages a complex and transformative project like digital transformation. Including the key question of how to remain focused on balancing cost and value.

Topics to be covered:

  • Kickstart the Digital Transformation
  • Creating and managing digital teams
  • Organisational culture
  • Employ data analytics as an essential tool for gaining insight
  • Thinking around traditional methods
  • Case studies from the local government
  • Governance and Security
  • The user empathy
  • Social Media, Mobile, Analytics and Cloud (SMAC)
  • National and EU initiatives 


  • Head of eBusiness Integration (Digital strategy)
  • Head of Applications
  • Head of Customer Experience
  • Head of Digital Engagement
  • Senior Project Manager
  • Digital Content Strategist
  • PMO Director / Head of Portfolio Office
  • Digital Content Strategist
  • Digital Strategy and Policy Lead (Policy Transformation)
  • Digital Analytics Manager – Adobe Analytics
  • Chief Operating Officer
  • QA Analyst
  • Systems Architect
  • IT Security Administrator
  • Lead Architect Information Management
  • Administration Assistant
  • Solutions Architect
  • Director of Business Information”
  • Digital Customer Experience Manager
  • Head of Finance
  • Head of Corporate Information & Communications”
  • Head of CRM Systems
  • HR Knowledge Services Manager
  • Development Manager
  • Software Engineer
  • e-Commerce Manager



  • 9:00 - 9:30


  • 9:30 - 9:45

    Chairperson's Introduction

  • 9:45 - 10:15

    Why Digital Transformation is different

    David Chan, Cass Business School

    Businesses have always made changes. This may be as a result of changes in the marketplace or changes in capabilities. Such transformation is well understood as are the techniques to manage such changes. However, Digital presents a different set of challenges that traditional approaches to transformation cannot address. This session will show how Digital Transformation is different and explores the implication for leadership teams. This session sets a context for the subsequent sessions from practitioners.


    David Chan

  • 10:15 - 10:45

    Architecting Digital Transformation

    Dragan Pendic´, Chief Security Architect, Diageo

    In this session we will explore what are the essential steps required to bring a traditional business on the road of a digital business transformation. We will address the following:

    1. Why digital isn't a new concept
    2. The importance of the business culture change
    3. Why reinventing the business means call for action for all business line leaders
    4. How to bridge between enterprise architecture (EA), technology and business architecture
    5. Essential technologies for digital service concepts
    6. Importance of integration of Customer Experience (CX) understanding in everything you build.


    Dragan Pendić

  • 10:45 - 11:15

    Tea & Coffee

  • 11:15 - 11:45

    Transformation? Into what? The delicate art of balancing user needs in digital projects.

    John Clapham, Independent trainer and coach

    When transformation is in progress everyone has an opinion; on what should be created, how it should be built, and even whether it should exist at all. The delivery team and it’s sponsors are inundated with information, some helpful, some otherwise. So how do you filter the signal from the noise, and deliver transformative projects with positive, sustainable, outcomes? Drawing on experience delivering Government Digital projects and change in enterprise, this talk looks at how to find the requirements that really matter, and bring change to support them.


    John Clapham

  • 11:45 - 12:15

    Case Study: Defining digital transformation: Confronting the 'appetite for destruction' to ensure success

    Stephen Moffitt, Plus or Minus Seven

    This talk looks at a strategic question at the heart of digital transformation; what I jokingly call the ‘appetite for destruction’. Drawing a number of case studies across the private and public sectors, I will identify the various types of responses to the realisation that the logical end of digital transformation is the reinvention of the business and how these responses shape the success or failure of their digital transformation. From this, I will conclude with recommendations on how to frame digital transformation strategically in order to improve its likelihood of success.


    Stephen Moffitt

  • 12:15 - 12:45

    Panel: Digital Transformation to gain a leading market position

  • 12:45 - 13:45


  • 13:45 - 14:15

    Governance and Agilification - managing risk in a transforming enterprise

    Rainer Heinold, VP Technology and Services, ASERVO Software GmbH

    Digital Transformation is affecting today’s enterprises: software and software features in products are becoming the key differentiator and driver for innovation. However this comes with a risk and a potential high price when losing control over the Governance. This is due to the disruptiveness of agile software development which leads to a cultural change in the entire organization – which means more changes, more frequent releases, more dependencies in the application stack. The presentation will touch on various aspects of governance during the lifecycle of applications, and what needs to be done to avoid governance and security flaws.

  • 14:15 - 14:45

    Case Study: Connecting the physical and digital worlds

    Tim Andrew, Commercial Director and co-founder, Localz

    The ability to determine the location of someone or something in the real world, in real time is at the heart of being able to connect experiences seamlessly across multiple digital and physical channels. We’ll look at some of the experiences now being implemented by innovative retailers, logistics and financial services companies that are made possible when you can manage location at massive scale.


    Tim Andrews

  • 14:45 - 15:15

    Digital Disruption : How can IT play its part?

    Mike Shaw, Director of Strategic Marketing, HP Software

    Digitization is disrupting industries. Uber and travel. Spotify and music. NetFlix and YouTube and video. Airbnb and hospitality. Amazon Prime and shopping. The disruption of retail banking is starting. As is the disruption of health, of the home and of manufacturing.

    The great news it that all of these digital disruptions are software-fueled : it is software that is providing the innovation and the disruption.
    But who is creating these software applications? Is it central IT or is it the business?

    This session will look at digitization and how central IT can play its part in the disruption that it is causing.

  • 15:15 - 15:45

    Tea & Coffee

  • 15:45 - 16:15

    The Trust Framework Initiative at Digital Catapult.

    Michele Nati, PhD, Privacy and Trust Technical Leader at Digital Catapult

    Personal data, often collected from location-based services, can be used to create huge benefits for the individual, society and the economy. Today, many people are reluctant to share their personal data, often for good reasons. Even when they do want to share their data, it is hard to liberate it from one organisation and pass it to another. The presentation will focus on how Digital Catapult, acting in its role as a neutral convener, is bringing together efforts from government departments, major corporations and small businesses, in order to prove the value of personal data sharing.

  • 16:15 - 16:45

    People Strategy in the digital age.

    Josh Jost is an expert in employee diversity and engagement

    A recent study by HBR found that the top concern of CEOs in 2015 is people management.The problem is that, for many, corporate culture is an abstract concept which makes it difficult to grasp. Without a clear culture model, organisations often end up falling into the ‘happiness’ trap, making culture more about self-interest than creating shared value and driving success.

    During this mind-blowing talk, Josh will demystify the culture game by sharing:
    1. Fascinating Case studies of how iconic brands like Coca Cola, Virgin and Apple have emulated human belief systems to build fanatical engagement.
    2. An innovative framework to formalise your culture so it can be easily transmitted.
    3. The secret to creating brand authenticity and believability while still being commercially aggressive.
    4. Tools for accurately measuring and manage your cultural engagement.
    5. A strategy for leading your culture through periods of rapid growth or change.

  • 16:45 - 17:30

    Closing Keynote presentation: Next Generation Digital

    John Jackson, CIO, Camden Council and Digital Strategy Lead

  • 17:30 - 17:40

    Chair's summing up.


    David Chan

  • 17:40 - 19:00

    Close of conference and drinks reception.


john jackson PHOTO

John Jackson

Camden Council


Michele Nati

Digital Catapult


Rainer Heinold



David Chan

Cass Business School


Tim Andrews

Co founder, Localz


Stephen Moffitt

Birkbeck University


John Clapham

Specialized in DevOps and Agile


Dragan Pendić

Diageo’s Information Management


Media Partner



Ecommerce Club print (2)

Event venue

  • Hotel Russell London,
    1 - 8 Russell Square, London
  • +(44) 1895 256484
  • info@unicom.co.uk


End Users

275 GBP

Vendors and Consultants

750 GBP