Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization technology. Data visualization has now become the de facto standard for Business Intelligence (BI).

Modern BI software has strong Data visualization functionality, playing an important role in big data and advanced analytics.

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization serves Business Intelligence as it can also:

  • Identify areas that need attention or improvement.
  • Clarify which factors influence customer behavior.
  • Help you understand which products to place where.
  • Predict sales volumes.

This event will bring together industry professionals and thought leaders from the field of Data Visualization and Business Intelligence. It will help you in understanding and implementing data visualization in your enterpriseS/for your client. The conference will give you clear and efficient information via statistical graphics, charts and plots. You will be able to make complex data more accessible, understandable and usable.

It will also provide an excellent opportunity to interact and network with some of the top minds in this field.

Code Of Conduct & Diversity

UNICOM’s Code of Conduct & Views on Diversity

We at UNICOM strive to be a leading provider of knowledge to the business community and to engage the global business community as a specialised provider of knowledge. We strive to do this maintaining a culture of co-operation, commitment and trust. We want every UNICOM conference and training day to be a safe and productive environment for everyone – a place to share research and innovation and to build professional networks. To that end, we will enforce a code of conduct throughout all our events. We expect cooperation from all participants to help ensure a safe environment for everybody.

Our approach is that our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity or religion. We do not tolerate intimidation, stalking, harassing photography or recording, sustained disruption of sessions or events, and unwelcome physical contact or sexual attention. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, Twitter and other online media. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of the conference organisers. Please bring your concerns to the immediate attention of the event staff.

Diversity: In our endeavour to be the provider of knowledge to the business community, we understand that this depends on hearing from and listening to a variety of perspectives that come from people of all races, ethnicities, genders, ages, abilities, religions, sexual orientation, and military service. We welcome diverse speakers for all our events, we do not always fully achieve this goal, but it is an ongoing process.


  • Programme Chairperson: Rishi Sapra, Senior BI Consultant, Altius -

  • 08:30 - 09:00

    Registration and Coffee

  • 09:00 - 09:10

    UNICOM’s and Chairperson’s Introduction

  • 09:10 - 09:40

    The What, Why and How of building a data visualisation - A competition entry in review

    Rishi Sapra, Senior BI Consultant, Altius

    In this session Rishi will run through how to scope/plan a Data visualisation project and then tell a story with data by choosing the right visuals, making use of tool functionality and adhering to design principles. The example report which the session will be based on is Rishi's Power BI Community '2017 Year in Review' competition submission.


    Rishi Sapra

  • 09:40 - 10:10

    Compliance Case Study: Focus on Data Model & Visualisation

    Mark Wilcock, Independent Consultant, Data Scientist

    A bank’s Compliance function monitors employee activities to mitigate its legal and reputational risks. It’s a tough task for two reasons; firstly, the data comes from a variety of systems on different platforms with little in common so transforming the data into a consistent model is a challenge. Secondly the data is reluctant to give up its secrets – it is more open to interpretation and less clear cut compared to the financial data generated by the bank. This session will demonstrate some proof of concept dashboards and discuss how they addresses these challenges especially in the design of the data model that underpin the visualisations, the queries that import data from the disparate sources and wrangle it into the data model and the dashboards that draw insight from this observational data.


    Mark Wilcock

  • 10:10 - 10:15

    Introduction to Sponsoring and Supporting Bodies

  • 10:15 - 10:45

    Coffee Break

  • 10:45 - 11:15

    Putting Users at the Centre of Data visualisation

    Emma Cosh, Freelance Visualization Director

    Data exerts increasing control over our lives, which means data literacy is increasingly important--not in terms of manipulating formulae, but in terms of discussing core concepts and ethical questions. This graphic novel brings them to life in comic format. It covers ideas from the history of statistics, to how machines learn, and how encryption works.


    Emma Cosh

  • 11:15 - 11:45

    Advanced Data Visualization and Storytelling

    Duncan Clark, CEO Kiln, The Creator of Flourish

    Anyone can make a chart, but how do you move beyond basic graphics and maps to create stunning interactive visuals that really tell a story? Drawing on award-winning case studies from Kiln’s portfolio, Duncan will give tips on creating rich data stories and presentation - from conception to execution. He will also preview Flourish - Kiln’s new data visualisation platform.


    Duncan Clark

  • 11:45 - 12:15

    The Truth about Hang Gliding and Paragliding Incidents

    Ian Stuart, Principal, Altis Consulting

    Ian recently published his analysis of incidents in the membership magazine for the British Hang Gliding & Paragliding Association.  He looked at some hypotheses to see if he could spot any correlations. He was surprised!
    Ian will demonstrate the Power BI analysis and visualisations that went into the article and explore the data on the fly (!) with the audience. He will then demonstrate his personal paragliding dashboard and explain the potential for improving safety in the sport.


    Ian Stuart

  • 12:15 - 12:45

    Enlightenment versus Actionable Insight: The Ministry of Intelligence

    Rory Neary, Office 365 Digital Productivity Specialist, DataSpinners

    During this session Rory will be presenting two very different data stories. The first is an entirely curated dataset tells the tale of how Charles Darwin sailed around the globe between 1831 and 1836 along with some of the discoveries he made along the way. It very much reflects those times when we know the story that we wish to tell, but just need a means by which to tell it, and is performed using Power BI. The second part of the presentation will consider the meaning of Actionable Insight and the audience will be asked to take part in a live demonstration dubbed as “The Ministry of Intelligence does Business Intelligence”. We will be looking at newer kids on the block, namely PowerApps, Forms and Flow to see how these fit in with Power BI and the Office 365 stack. During this session, we explore how James Bond and MI5 might use Office 365 to identify agents in the field, track them down and… Well, you know the rest!


    Rory Neary

  • 12:45 - 13:45

    Lunch Break

  • 13:45 - 14:15

    Data Visualisation is critical for re-balancing BI

    Aneesh Gupta, Director, Centelli

    Traditional BI tools are feature rich and complicated. Despite all the promises, business users still rely on IT to develop visualisations. Re-balancing the knowledge base, letting the technologists focus on getting/cleaning data and letting business users access/consume the data on their own is critical to greater adoption of data.


    Aneesh Gupta

  • 14:15 - 15:00


  • 15:00 - 15:20

    How to improve data visualization using eye-tracking

    Flow Bohl, UX Architect, Bloomberg New Energy Finance

    What is the difference is between an expert and a novice looking at charts and data? How do you standardize data visualization across a broad range of users? This rapid fire session looks at measuring effectiveness, which has long relied on verbal feedback and industry-wide insights. Eye tracking helps to understand what works and doesn't work for individual use cases and allows for better understanding why users are bored or overwhelmed by charts.


    Flow Bohl

  • 15:20 - 15:50

    Tea Break

  • 15:50 - 16:20

    Winning Ways for Your Visualization Plays

    Mark Grundland, Functional Elegance

    What enables an effective visualization to deliver insight at a glance? This talk presents practical techniques for how information visualization design can take better account of the fundamental limitations of visual perception, exploring the design choices that determine whether a picture can communicate the data it is meant to represent.


    Mark Grundland

  • 16:20 - 16:50

    Delivering ‘Insights as a service’ at Lloyd's of London

    Kalpesh Parmar, Data Products and Services Developer, Lloyd’s of London

    A walk-through of the work we are doing at Lloyd's of London to automate BI, provide interactive dashboards to every member of our organisation as well as providing an insights as a service platform to the public and other organisations over our data. It contains how we are doing this as well as tips and tricks we are learning along the way including tracking developer productivity, embedding real time feedback loops and gamifying developers and users.


    Kalpesh Parmar

  • 16:50 - 17:00

    Chairman’s Summary

  • 17:00 -

    Close of Conference


Flow Bohl

Bloomberg New Energy Finance

Duncan Clark

CEO Kiln, The Creator of Flourish

Emma Cosh

Freelance Visualisation Director

Mark Grundland

Functional Elegance

Aneesh Gupta

Director, Centelli

Rory Neary

Parliamentary Digital Service

Kalpesh Parmar

Lloyd’s of London

Rishi Sapra

Senior BI Consultant, Altius

Ian Stuart

Principal, Altis Consulting

Mark Wilcock

Independent Consultant, Data Scientist

Silver Sponsor

Bronze Sponsors

Media Partners

Previous Sponsors

Previous Media Partners



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  • Millennium Gloucester Hotel, 4-18 Harrington Gardens, London, SW7 4LH
  • +44 (0)1895 256 484
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