What is Data Visualization ?
Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software.
Why Data Visualization ?
A primary goal of data visualization is to communicate information clearly and efficiently via statistical graphics, plots and information graphics. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.
Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. The rate at which data is generated has increased. Data created by internet activity and an expanding number of sensors in the environment, such as satellites, are referred to as “Big Data”. Processing, analyzing and communicating this data present a variety of ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists have emerged to help address this challenge.
Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.
Data visualization can also:
UNICOM is organising a one day workshop on Data Visualization on 29 September and a one day conference on Data Visualization on 28 September 2017 in London. This event will bring together industry professionals and thought leaders from the field of Data Visualization. It will help you in understanding and implementing data visualization in your business for your client . It will also provide an excellent opportunity to interact and network with some of the top minds in this area.
We are looking for speakers willing to share their experiences and stories about their work in the field of Data visualisation. If you wish to submit a proposal to present at this event please fill in the speaker’s response form.
There’s no “right” answer here, but some topics that we’re always looking for include:
Mark Wilcock, Independent Consultant; Data Scientist
This presentation looks at several visualisations drawn from the areas of finance, economics and health, discusses how effective they are and explains how they are built.
The examples include the text analysis of financial documents, market risk charts to compare trading profit & loss (P&L) against risk limits, Gantt-chart style overview of large projects, operational risk assessments, and an implementation of the famous visualisation by Hans Rosling of the health and wealth of nations over 200 years.
These examples are built with Power BI, (a tool for data preparation, analysis & visualisation from Microsoft), R (an open source language for transforming data and statistics) and Tableau (a data visualisation tool).
Duncan Clark, CEO Kiln, the creators of Flourish
Anyone can make a chart, but how do you move beyond basic graphics and maps to create stunning interactive visuals that really tell a story? Drawing on award-winning case studies from Kiln’s portfolio, Duncan will give tips on creating rich data stories and presentation – from conception to execution. He will also preview Flourish – Kiln’s new data visualisation platform.
Chirag Patel - Senior Solution Consultant, OpenText
What makes a data visualization effective?
Choosing the right parameters and display paradigm and the clarity and aesthetic appealing are all important. But, the bottom line is the amount of value the end user receives. Driving that value is the depth of actionable insights, moving from descriptive and diagnostic to predictive and prescriptive, augmenting structured data with unstructured, and leveraging machine learning to produce AI-enabled insights.
Marc Montanari, Product Consultant EMEA, Tableau Software
♦ Data shows a clear shift in Londoners commuting habits. Between 2005 and 2015 the number of daily bike trips rose by 64%. However, risks still exist.
♦ The number of reported accidents jumped by 56% to reach 4,711 in 2015. But can we reveal deeper insights from a cyclist accident dataset? It only depends on you!
♦ At Tableau we believe that the first question you ask to your data is the beginning of a journey. Today we give you the tools to reveal insights on the fly and share them widely to make data driven decisions.
Flow Bohl, UX Architect, Bloomberg New Energy Finance
♦ What is the Bloomberg approach to data visualisation?
♦ How does animation matter in data viz?
♦ How can data viz be made feasible for large scale consumption on web and video?
Piers Batchelor, Manager- Data Viz at Iris Concise London
How to extract actionable insight from big data and creating real, actionable insight. This talk focuses on the importance of storytelling and beauty in data visualisation and how to keep your audience engaged.
Uros Strel Lencic, Lead UX/UI Designer, Koodee
Delivering habit-forming products is a must for every organisation to succeed. From race prediction experience and providing insights into the relative ease of living a healthy life to hiring the right candidates for restaurants, shops and events. Using and visualising data to enhance user experience can massively help. This talk will present how UX/UI design can communicate data effectively to create engaging data enhanced applications that are built on a solid foundation of data analysis and visualisation.
Emma Cosh, Freelance Visualisation Director
There’s an abundance of beautiful data visualisation in the public sphere, but inside companies and analytics teams, the standard is often much lower. This talk proposes that User Experience Design is the key to transforming internal data visualisations and provides a simple framework and design tips to begin the journey.
Gill Mestari, Freelance Motion Designer and 3D Artist
On daily basis motion graphics are used in many fields from teaching to advertising including entertainment industry and kick-start keynotes. But which one are effectively valuables? Why some of them are working and some others not?
Why designing it's so important to lead the foundations of a good communication system?
Luis Francisco Mejia Garcia, BlueOptima
Software Development best practices can help any organization to deliver better products and to achieve costs savings. By understanding the behaviour of software developers in terms of productivity, code quality delivered and costs, useful insights can be provided to improve these practices.On this task, Data Visualization can help us to identify critical points in Software Development life cycles, the distribution of intellectual effort among teams and the use of different technologies across a range of projects. I this talk Luis is going to show some examples on how these visualizations are being used by big organizations in order to get the best out of their IT workforce.
Mark Grundland, Functional Elegance
What enables an effective visualization to deliver insight at a glance? This talk presents practical techniques for how information visualization design can take better account of the fundamental limitations of visual perception, exploring the design choices that determine whether a picture can communicate the data it is meant to represent.
This is a great opportunity to strategically brand your organization. As a sponsor, you will receive a tremendous amount of visibility and numerous other benefits at the conference.
To know more please write to us at firstname.lastname@example.org