What is Data Visualization ?
Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software.

Why Data Visualization ?
A primary goal of data visualization is to communicate information clearly and efficiently via statistical graphics, plots and information graphics. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. The rate at which data is generated has increased. Data created by internet activity and an expanding number of sensors in the environment, such as satellites, are referred to as “Big Data”. Processing, analyzing and communicating this data present a variety of ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists have emerged to help address this challenge.

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization can also:

  • Identify areas that need attention or improvement.
  • Clarify which factors influence customer behavior.
  • Help you understand which products to place where.
  • Predict sales volumes.

UNICOM is organising a one day workshop on Data Visualization on 29 September and a one day conference on Data Visualization on 28 September 2017 in London. This event will bring together industry professionals and thought leaders from the field of Data Visualization. It will help you in understanding and implementing data visualization in your business for your client . It will also provide an excellent opportunity to interact and network with some of the top minds in this area.

Call for Participation

We are looking for speakers willing to share their experiences and stories about their work in the field of Data visualisation. If you wish to submit a proposal to present at this event please fill in the speaker’s response form.

There’s no “right” answer here, but some topics that we’re always looking for include:

  • Identify different types of data visualizations and how to use them effectively
  • Practice using data visualization methodology with a real data set to uncover business insights
  • Describe the business value in visualizing data – new methods and approaches
  • Infographics and Data Visualization Fundamentals
  • The many new methods and approaches for visualising data
  • How to use dataviz as a new lens for communication of ideas and stories
  • Storytelling with Data Visualisation & Mastering Data Communications
  • Data Visualisation Tools & Techniques
  • How Visualization helps my e-commerce start-up to grow
  • How visualization helps in Market research
  • Rethinking Visualization Best Practices
  • Big Data Visualization: from Ugly to Neat to Alive
  • Data Innovation to Power Intelligent Business Decisions
  • Data Visualization, Uncertainty & Measurement Error


  • Programme Chairperson: Mark Wilcock -

  • 08:30 -

    Registration and Coffee Break

  • 09:00 -

    UNICOM’s and Chairperson’s Introduction

  • 09:10 -

    Keynote 1: Visualising Financial and Economic Data - some case studies

    Mark Wilcock, Independent Consultant; Data Scientist

    This presentation looks at several visualisations drawn from the areas of finance, economics and health, discusses how effective they are and explains how they are built.

    The examples include the text analysis of financial documents, market risk charts to compare trading profit & loss (P&L) against risk limits, Gantt-chart style overview of large projects, operational risk assessments, and an implementation of the famous visualisation by Hans Rosling of the health and wealth of nations over 200 years.

    These examples are built with Power BI, (a tool for data preparation, analysis & visualisation from Microsoft), R (an open source language for transforming data and statistics) and Tableau (a data visualisation tool).


    Mark Wilcock

  • 09:40 -

    Keynote 2: Advanced data visualisation and storytelling

    Duncan Clark, CEO Kiln, the creators of Flourish

    Anyone can make a chart, but how do you move beyond basic graphics and maps to create stunning interactive visuals that really tell a story? Drawing on award-winning case studies from Kiln’s portfolio, Duncan will give tips on creating rich data stories and presentation – from conception to execution. He will also preview Flourish – Kiln’s new data visualisation platform.


    Duncan Clark

  • 10:10 -

    Introduction to Sponsoring and Supporting Bodies

  • 10:15 -

    Coffee Break

  • 10:45 -

    More than just a pretty dashboard

    Chirag Patel - Senior Solution Consultant, OpenText

    What makes a data visualization effective?

    Choosing the right parameters and display paradigm and the clarity and aesthetic appealing are all important. But, the bottom line is the amount of value the end user receives. Driving that value is the depth of actionable insights, moving from descriptive and diagnostic to predictive and prescriptive, augmenting structured data with unstructured, and leveraging machine learning to produce AI-enabled insights.


    Chirag Patel

  • 11:15 -

    Cyclist in London? Let's Talk About Security

    Marc Montanari, Product Consultant EMEA, Tableau Software

    ♦ Data shows a clear shift in Londoners commuting habits. Between 2005 and 2015 the number of daily bike trips rose by 64%. However, risks still exist.
    ♦ The number of reported accidents jumped by 56% to reach 4,711 in 2015. But can we reveal deeper insights from a cyclist accident dataset? It only depends on you!
    ♦ At Tableau we believe that the first question you ask to your data is the beginning of a journey. Today we give you the tools to reveal insights on the fly and share them widely to make data driven decisions.


    Marc Montanari

  • 11:45 -

    Bloomberg's Approach to Data Visualisation

    Flow Bohl, UX Architect, Bloomberg New Energy Finance

    ♦ What is the Bloomberg approach to data visualisation?
    ♦ How does animation matter in data viz?
    ♦ How can data viz be made feasible for large scale consumption on web and video?


    Flow Bohl

  • 12:15 -

    How Data Viz Helps to Increase Revenue and Find the Right Customers

    Piers Batchelor, Manager- Data Viz at Iris Concise London

    How to extract actionable insight from big data and creating real, actionable insight. This talk focuses on the importance of storytelling and beauty in data visualisation and how to keep your audience engaged.


    Piers Batchelor

  • 12:45 -

    Lunch Break

  • 13:45 -

    Panel: Tools for Data Storytelling (provisional title)

  • 14:15 -

    Data Enhanced UX/UI Design

    Uros Strel Lencic, Lead UX/UI Designer, Koodee

    Delivering habit-forming products is a must for every organisation to succeed. From race prediction experience and providing insights into the relative ease of living a healthy life to hiring the right candidates for restaurants, shops and events. Using and visualising data to enhance user experience can massively help. This talk will present how UX/UI design can communicate data effectively to create engaging data enhanced applications that are built on a solid foundation of data analysis and visualisation.


    Uros Strel Lencic

  • 14:45 -

    Comfort Break

  • 14:50 -

    User Centered Data Visualisation

    Emma Cosh, Freelance Visualisation Director

    There’s an abundance of beautiful data visualisation in the public sphere, but inside companies and analytics teams, the standard is often much lower. This talk proposes that User Experience Design is the key to transforming internal data visualisations and provides a simple framework and design tips to begin the journey.


    Emma Cosh

  • 15:20 -

    How Motion design can set moving forward the way of data visualisation

    Gill Mestari, Freelance Motion Designer and 3D Artist

    On daily basis motion graphics are used in many fields from teaching to advertising including entertainment industry and kick-start keynotes. But which one are effectively valuables? Why some of them are working and some others not?

    Why designing it's so important to lead the foundations of a good communication system?


    Gill Mestari

  • 15:50 -

    Tea Break

  • 16:15 -

    Understanding Software Development Practices with Data Visualization

    Luis Francisco Mejia Garcia, BlueOptima

    Software Development best practices can help any organization to deliver better products and to achieve costs savings. By understanding the behaviour of software developers in terms of productivity, code quality delivered and costs, useful insights can be provided to improve these practices.On this task, Data Visualization can help us to identify critical points in Software Development life cycles, the distribution of intellectual effort among teams and the use of different technologies across a range of projects. I this talk Luis is going to show some examples on how these visualizations are being used by big organizations in order to get the best out of their IT workforce.


    Luis Francisco Mejia Garcia

  • 16:45 -

    Winning Ways for Your Visualization Plays

    Mark Grundland, Functional Elegance

    What enables an effective visualization to deliver insight at a glance? This talk presents practical techniques for how information visualization design can take better account of the fundamental limitations of visual perception, exploring the design choices that determine whether a picture can communicate the data it is meant to represent.


    Mark Grundland

  • 17:15 -

    Summary and close of conference

  • 17:20 -

    Drinks reception


Piers Batchelor

Manager- Data Viz at Iris Concise London

Flow Bohl

UX Architect, Bloomberg New Energy Finance

Duncan Clark

CEO Kiln, the creators of Flourish

Emma Cosh

Freelance Visualisation Director

Mark Grundland

Functional Elegance

Luis Francisco Mejia Garcia


Uros Strel Lencic

Lead UX/UI Designer, Koodee

Gill Mestari

Freelance Motion Designer and 3D Artist

Marc Montanari

Product Consultant EMEA, Tableau Software

Chirag Patel

Senior Solution Consultant, OpenText

Mark Wilcock

Independent Consultant; Data Scientist


This is a great opportunity to strategically brand your organization. As a sponsor, you will receive a tremendous amount of visibility and numerous other benefits at the conference.

To know more please write to us at

Gold Sponsor

Media Partners



4 people attend for the price of 3

  • Use the coupon code "DV443" when booking.
  • Buy Ticket

End Users

  • Super Early Bird until 28 July - £195 + VAT
  • Early Bird until 18 August - £295 + VAT
  • Standard Rate - £395 + VAT
  • Buy Ticket

Vendors and Solution Providers

  • Super Early Bird until 28 July - £425 + VAT
  • Early Bird until 18 August - £500 + VAT
  • Standard Rate - £575 + VAT
  • Buy Ticket


  • Millennium Gloucester Hotel, 4-18 Harrington Gardens, London, SW7 4LH
  • +44 (0)1895 256 484
The Event Will Start In