Daniel Porter

Dan is a Partner and co-founding member of BlueLabs. He is an expert at building individual level predictive models that leverage the best available data to guide organizations’ resource allocation and guide program implementation. Dan served as the Director of Statistical Modeling of the Obama 2012 campaign. His team developed individual level statistical models that were used throughout the campaign for fundraising, media buying and state strategy. Dan is an industry recognized expert in the emerging field of persuasion (uplift) modeling and is a frequent presenter on this subject at conferences such as Predictive Analytics World. Outside of (and sometimes inside of) work, he’s usually checking Yankees’ stats or animatedly likening events of the week to his favorite Seinfeld episodes.