Time: Tue, Nov 10, 2015 | 12:30 PM – 1:15 PM GMT
Speaker: Gergely Kalmár
It is a well-known fact that most companies spend significantly higher amounts on traditional marketing initiatives than on digital marketing campaigns. But are the traditional marketing investments really worth it? In this talk we will show how can predictive analytics help answering similar questions through smart experiment planning and evaluation. We will also present a case study where we examined the impact of TV ads on the online sales performance of a renowned Swiss furniture store while applying predictive experimenting techniques.
Computational physicist Gergely Kalmár worked at Wigner Research Centre for Physics and Morgan Stanley before joining forces with Webrepublic, Switzerland’s biggest digital marketing agency. In his current role as a Data Scientist he is responsible for advanced data analysis and modeling and is converting huge amounts of marketing data into actionable business insights. He also loves to research human dynamics and build models which predict online behavior or marketing success with high precision.