Radek is a CTO at A4G, an online advertising network for gaming and entertainment utilising machine learning, big data analytics and financial algorithmic trading technologies. During his career Radek worked on a number of marketing and advertising projects for such clients as Orange, TGI and OpenX. Prior to that he worked as a data scientist with Moore Capital Management, a hedge fund. Radek has a BSc in Computer Science, an MSc in Cognitive and Decision Sciences, as well as an MSc in Bioinformatics.
Streaming Real Time Bidding data with Spark
Real time bidding is a dominant way or purchasing volumes of online advertising inventory. What was yesterday a domain of high-frequency trading hedge funds became a norm in todays advertising world. I will talk about the fascinating world of RTB and will discuss the business cases as well as technological challenges advertising companies face today.