radek-maciaszek

Radek is a CTO at A4G, an online advertising network for gaming and entertainment utilising machine learning, big data analytics and financial algorithmic trading technologies. During his career Radek worked on a number of marketing and advertising projects for such clients as Orange, TGI and OpenX. Prior to that he worked as a data scientist with Moore Capital Management, a hedge fund. Radek has a BSc in Computer Science, an MSc in Cognitive and Decision Sciences, as well as an MSc in Bioinformatics.

PRESENTATION ABSTRACT

Streaming Real Time Bidding data with Spark
Real time bidding is a dominant way or purchasing volumes of online advertising inventory. What was yesterday a domain of high-frequency trading hedge funds became a norm in todays advertising world. I will talk about the fascinating world of RTB and will discuss the business cases as well as technological challenges advertising companies face today.

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