John Murray has 40 years’ experience at the cutting edge of data analysis and has seen many changes. He is presently owner of Fusion Data Science, and a Research Fellow in the Geographic Data Science Lab at the University of Liverpool. John started his career with Reader’s Digest, a pioneer in the use of data analytics to predict customer behaviour, before becoming Technical Director of consumer survey company NDL, now part of Acxiom.
Adventures in Time and Space – The Role of Geographic Data Science in analysing Consumer Behaviour
The growth in GPS fitted smartphones, smartcards and other location aware technology, adds an extra dimension to consumer analytics. John Murray will discuss the role of spatial data in gaining additional insights and show, with practical examples, how it can be integrated into your customer database.