Lili gained her experience in fields of advertising and marketing, working in advertising agencies and international companies. At BehaviourExchange, by diving into data science and transforming reading habits into high quality consumer profiles, her role is to support the sales and marketing departments in finding new ways to attract, maximize and maintain new customers.
BehaviourExchange is changing the way B2C companies do online marketing
Since forever, merchants wanted to know as much as possible about their customers in order to personalize their offer and increase sales. Nowadays, with enormous amount of offers on the internet, the importance of knowing the customer is bigger than ever. BehaviourExchange technology has been developed for B2C companies to identify their online visitors, know their personal characteristics and interests, so that webmasters can customize the website’s content in real time, offering products or services that correlate with visitor’s profile.