Mark Smalley is an IT Management Consultant at Smalley.IT, specialized in Application Management and Business Information Management. He is based in the Netherlands and affiliated with the not-for-profit ASL BiSL Foundation, APMG-International, GamingWorks and Pink Elephant NL. Mark is a founding member of the SM Congress and the Taking Service Forward initiative. He is also known as the IT Paradigmologist and has reached out to thousands of IT professionals at more than 50 events on 4 continents. Follow and engage with Mark on Twitter @marksmalley or email: firstname.lastname@example.org.