Dave Snowden is the founder and chief scientific officer of Cognitive Edge. His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making. He has pioneered a science based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style.

Horses for courses: a plea for a mixed methods approach
Before you place a bet in a horse race you check out the ground conditions. Some horses run better on heavy, wet soil others on the dry. The various method and ideology wars in the whole Agile movement is inhibiting innovation, preventing progress. Agile is increasingly starting to look like a highly structured commodity to the detriment of the original values. In this presentation Snowden will look at how to frame a mixed methods approach and radically reduce risk. Getting methods and tools defined at the right level, defining transaction protocols, looking at unarticulated needs and turning the involvement of testing to a much earlier stage in the development cycle all change the dynamics of delivering value for Agile and DevOps alike.

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